At a Glance
What: 2024 Bulldog 100
Announcement: December 13, 2023
Event: February 9, 2024
Why: Celebrate the top 100 fastest-growing organizations owned or led by UGA alumni.
Questions? Email ude.agu@001b.
Overview
The Bulldog 100 embody the best of what the University of Georgia stands for. These alumni are leading the way in business and building better communities. Every year, we celebrate these Dawgs on top by recognizing the 100 fastest-growing businesses owned or led by UGA alumni. Ranked by CPA firm Warren Averett, nominees must meet high standards to be considered.
This toolkit provides language, graphics, and other marketing resources to help the UGA community promote the 2024 Bulldog 100 together.
How you can help
- Use the provided marketing toolkit to help promote the 2024 Bulldog 100 on your school, college, unit, personal and company accounts.
- Be sure to use #Bulldog100 when sharing these assets.
- Share content posted on the UGA alumni social channels:
- Facebook: UGA Alumni Association
- Twitter: @ugaalumniassoc
- Instagram: @ugaalumni
- LinkedIn: University of Georgia
- Tag UGA Alumni in all your Bulldog 100 posts.
- Include a note about the 2024 Bulldog 100 in alumni newsletters, listservs, company intranets, etc. Be loud and proud!
Messaging
Our message includes so much more than what we say; it is also how we say it. Through the words we choose and how we choose to employ them, we can maintain a consistent voice and contextually relevant tone to craft a story that feels personal and real.
Brand Narrative
The Bulldog 100 embody the best of what the University of Georgia stands for. These alumni are leading the way in business and building better communities.
They are the entrepreneurs, the risk-takers, the movers and shakers. They are the hard-workers, culture-shapers, and tech innovators. They are the committed, and they demonstrate the value of a degree from the birthplace of public higher education in America.
Every year, we celebrate these Dawgs on top by recognizing the 100 fastest-growing businesses owned or led by UGA alumni. Ranked by third-party analyst, Warren Averett, nominees must meet high standards to be considered.
This annual event is an opportunity to applaud outstanding achievements, broaden networks and inspire each other in our shared commitment.
Whenever communities are looking for stronger leaders, and whenever the world cries out for those who will bring better solutions, we are there to answer the call to service.
Leading and serving. That’s our commitment.
Headlines & Power Phrases
“To the _____ and _____. We see you.”
- To the hard workers, the night owls and early risers. We see you.
- To the entrepreneurs, the risk-takers, the movers and shakers. We see you.
- To the heavy-lifters, culture-shapers and tech innovators. We see you.
“Dawgs on top.”
- Bulldog 100 celebrates the Dawgs on top in business.
- See the DAWGS on top. View the Bulldog 1oo list.
- Dawgs on top. NAME is trending in the _____ industry.
Hashtags
#Bulldog100
#AlwaysADawg
Promo Mark
The promotional mark will serve as the primary visual identifier for Bulldog 100. The mark may not replace an official University of Georgia logo to ensure brand equity. Consistent presentation is vital in strengthening the brand’s recognizability and impact. Any modification to the mark is therefore prohibited.
DIGITAL GRAPHICS + VIDEO
We’ve provided a hype video, webpage badge, and Instagram stories you can use to help promote Bulldog 100. Please include alumni.uga.edu/b100 in all social media posts and re-share content posted on the UGA alumni social channels.
For any questions, email ude.agu@001b.
Videos
We’ve provided videos to help promote Bulldog 100. Help spread the hype on your channels as well.
Media Relations
A press release was posted on UGA Today announcing the 2024 Bulldog 100 on December 13.
The ranked Bulldog 100 list is posted on UGA Today. A customizable press release is available below for honorees (or their companies, family, friends, etc.) to share the news with interested media outlets.
Photography
We’ve gathered photography from past events for you to use in creating Bulldog 100 content.
Personality Traits
Defining our brand personality creates tangible attributes as well as a starting point for how we write, speak, respond and communicate on behalf of the university. The following personality traits will drive the voice for all University of Georgia communications.
COMMITTED
We are deeply invested, and our conviction–to our students, our state and our world–is unwavering.
AMBITIOUS
We are curious and innovative, tenaciously searching for better answers and more impactful solutions.
SPIRITED
We are hopeful and enthusiastic about the opportunity to help make a better future possible.
Typography
When it is used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we communicate. Georgia’s typography communicates clearly and cleanly, and is flexible for a wide range of situations.
Primary Sans-Serif
Oswald is our primary sans-serif family and works best for headlines, subheads, and infographics.
Styles
Secondary Serif
For more sophisticated situations, Merriweather, our serif font family, is available. It works best for headlines and body copy.
Styles
Color Palette
Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Georgia brand. Beyond our logo, color is the most recognizable aspect of our brand identity. The elements of our palette have been given names that reflect their inspiration.
Primary Colors
Bulldog Red
C3 M100 Y70 K12
R186 G12 B47
#BA0C2F
Pantone: 200
Arch Black
C0 M0 Y0 K100
R0 G0 B0
#000000
Pantone: Black
Chapel White
C0 M0 Y0 K0
R255 G255 B255
#FFFFF
Pantone: White
Vibrant Colors
Glory Glory
C0 M93 Y79 K0
R228 G0 B43
#E4002B
Pantone 185
Lake Herrick
C97 M0 Y30 K0
R0 G163 B173
#00A3AD
Pantone 7467
Rich Colors
Hedges
C35 M12 Y100 K0
R180 G189 B0
#B4BD00
Pantone 390
