At a Glance
What: Dawg Day of Giving
When: Tuesday, March 26, 2024
What counts: Any academic gift. Any designation. Any amount. Any donor.
Who: While all donors are encouraged to participate, our focus is to attract alumni participation. The goal is 10,000 gifts in 24 hours.
Why: Make a difference in students’ lives and propel UGA forward.
How: Give at givingday.uga.edu
Workshop #1: Thursday, January 18 | 9:30-10:30 a.m.
Workshop #2: Friday, March 1 | 1:30-2:30 p.m.
Overview
On Tuesday, March 26, 2024, we’re Calling the Dawgs to support the university. Dawg Day of Giving is a unified, all-day fundraising effort calling on the University of Georgia alumni, donors, students, faculty, staff, parents and friends to come together to support UGA.
Gifts can be directed to any school, college, department, cause, program or area of greatest need. What matters most is that every Dawg gives and becomes part of UGA’s positive impact on our students, state and the world.
This toolkit provides language, graphics, and other marketing resources to help the UGA community Call the Dawgs together.
How you can help
- Use the provided marketing toolkit to help promote Dawg Day of Giving on your school/college/unit and personal accounts.
- Share content from the Alumni Association’s social media handles. @UGAalumni
- Include a note about Giving Day in your alumni newsletters/listservs if you have emails going out.
- Spread the word at virtual events and through personal networking.
- Make your own gift and challenge your friends to give!
- BE CREATIVE AND HAVE FUN!
Messaging
We bark. It’s what Dawgs do. Some folks don’t get it, but you do. Barking is about pride. It’s about community. And when we bark together, amazing things happen.
That’s why, on March 26, we’re Calling the Dawgs for the University of Georgia’s Dawg Day of Giving!
For 24 hours, Bulldogs around the world are celebrating everything that makes it great to be a Georgia Bulldog—and building the future of UGA while we’re at it. We’re challenging you to answer the call, donate to any area at UGA, and show the world that nobody supports their school like the Bulldogs.
This is an all-paws-on-deck situation: students, faculty, staff, alumni and friends are joining in, so if you call yourself a Bulldog, we’re calling on you. With the Bulldog Nation on our side, we can hit our 10,000 gift goal, put generations of students on a path to prosper, and build a better tomorrow for our university, our state, our nation and our world.
So when we Call the Dawgs on March 26, we want you to get on your feet and make some noise. Because this time, all that barking can do so much more. It can help get someone into the dream school they thought they’d never afford. It can change lives in communities near and far. And it can remind you—and everyone—why it’s great to be a Georgia Bulldog.
Headlines/power phrases
- Answer the call
- Answer the call. Support [SCUD]
- We’re Calling the Dawgs. Will you answer?
- From ______ to ______, we’re Calling the Dawgs.
- From Columbus to Cortona, we’re Calling the Dawgs.
- From Augusta to Oxford, we’re Calling the Dawgs.
- From Savannah to Seoul, we’re Calling the Dawgs.
- Let’s hear it, Bulldogs!
- One day of giving. A lifetime of opportunities.
- One day. One Bulldog Nation. Endless potential.
Promo Mark
The promotional mark will serve as the primary visual identifier for Dawg Day of Giving. The mark may not replace an official University of Georgia logo to ensure brand equity. Consistent presentation is vital in strengthening the brand’s recognizability and impact. Any modification to the mark is therefore prohibited.
If you need files saved in a different format, please reach out to Ashley Crain in DARCOMM.
Campus Events
Schools and colleges across campus are gearing up to host an array of events on March 26 to promote Dawg Day of Giving.
Don’t see your event on the PDF below? Reach out to your Annual Giving liaison or Ashley Crain to get it added.
DIGITAL GRAPHICS & SOCIAL MEDIA
We will provide several digital graphics and a social media marketing plan you can use to help promote Dawg Day of Giving. In some instances, messaging should be further customized to your school/college/chapter. Please include the Dawg Day of Giving link in all social media posts.
For any marketing questions, reach out to Ashley Crain in DARCOMM.
Email Schedule
The centralized Dawg Day of Giving email plan is organized by date, time, messaging, signatory and SWAG component.
Photography
We’ve gathered several photographs of campus scenes, students and more for you to use in creating your own Dawg Day of Giving content.
Videos
We’ll be sharing a hype video to kickoff the week! Help spread the hype on your channels as well.
Campus Activation
We are providing artwork for photo props and event signage to help with your campus activation on Dawg Day of Giving. Please note – each school, college and unit is responsible for ordering and paying for their signage, window clings and photo props.
If you need files saved in a different format, please reach out to Ashley Crain in DARCOMM.
Window Clings
NOTE: Window clings are currently being updated. Please check back later for art files.
To order, please fill out a Job Request form with Bulldog Print and specify where the window clings will be applied (ie. outside or inside the window).
25″ x 25″ – $45 per window cling
15″ x 15″ – $18 per window cling
Event Signage
To order, email Chan Field with Athens Printing Company at moc.gnitnirpsnehta@nahc.
These prices are based on fairly small individual orders.
Size: 24″ x 36″
3mm PVC – $54
Foam core – $51
Photo Props
To order, email Chan Field with Athens Printing Company at moc.gnitnirpsnehta@nahc.
Photo props are cut to a 2’x2′ or 3’x3′contoured shape (die cut). Rates for each photo prop vary (see below). These rates are per one prop ordered. To bring the cost down, we encourage units to order multiple props or combine your order with another unit’s order. This will be most cost-effective.
Bulldog Prop:
2’x2′ – $135 per one piece
3’x3′ – $240 per one piece
Megaphone Prop:
2’x2′ – $100 per one piece
3’x3′ – $147 per one piece
Pom Poms Prop:
2’x2′ – $101 per one piece
3’x3′ – $150 per one piece
Pennant Prop:
2’x2′ – $88 per one piece
3’x3′ – $119 per one piece
DDOG Word Mark Prop:
2’x2′ – $135 per one piece
3’x3′ – $240 per one piece
Color Palette
Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Georgia brand. Beyond our logo, color is the most recognizable aspect of our brand identity. The elements of our palette have been given names that reflect their inspiration.
Primary Colors
Bulldog Red
C3 M100 Y70 K12
R186 G12 B47
#BA0C2F
Pantone: 200
Arch Black
C0 M0 Y0 K100
R0 G0 B0
#000000
Pantone: Black
Chapel White
C0 M0 Y0 K0
R255 G255 B255
#FFFFF
Pantone: White
Vibrant Colors
Glory Glory
C0 M93 Y79 K0
R228 G0 B43
#E4002B
Pantone 185
Typography
When it is used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we communicate. Georgia’s typography communicates clearly and cleanly, and is flexible for a wide range of situations.
Primary Sans-Serif
Oswald is our primary sans-serif family and works best for headlines, subheads, and infographic work. For headlines and subheads, we recommend using the Medium weight with all-caps. As for large bodies of text, we recommend using the Light variant with regular capitalization rules.
Styles
Script
Have Heart is our script font, best used sparingly for subheads and calls-to-action. The Swash variant is great for underlining key words and phrases in headings!
Styles
