For the most updated information regarding the trademarks compliance review and approval process, please refer to https://brand.uga.edu/trademarks/process.
DAR units may use University of Georgia marks on product designs and on event promotional items. All departments and organizations must follow approval procedures. Trademark approval on the following, and similar, items for internal school, college, or units has been delegated to DAR Communications:
- Annual reports
- Event signage
- Table tents
- Table cloths
All other products must be approved by the Office of Trademarks and Licensing. Compliance review begins with receipt of a completed approval form and art proof with marks displayed. Include as much detail as possible to facilitate quick and efficient approval. These steps will ensure ease of review and provision of required documentation for internal reimbursements.
Step 1 – Select a vendor to produce promotional item/merchandise/apparel
University of Georgia policy stipulates that campus organizations must use approved vendors for merchandise fulfillment. These approved vendors have undergone a thorough screening process to guarantee that they:
- Adhere to strict business codes/ethics
- Maintain liability insurance against claims on their products
- Pay fees to the university for usage license(s)
- Return royalties to the University of Georgia for retail sales of merchandise bearing our marks
Step 2 – Secure art proofs for review
An art proof from the vendor displaying the University of Georgia marks in use must be submitted to the Office of Trademarks and Licensing for approval before an order can be placed. If the vendor cannot provide an art proof for review, images of the promotional item along with a description indicating where/how the mark to be used will suffice.
Step 3 – Complete/submit approval form
Complete the trademark approval form in full and send along with an art proof to ude.agu@skramedart for compliance review and approval.
Step 4 – Compliance Review
Complete The request will be reviewed using the following criteria:
- Usage of licensed vendor(s);
- Marks are not altered, obscured, or distorted in any way and are displayed with correct registration designations; and
- Context of usage is in accordance with Board of Regents and University of Georgia policies.
*Any submitted artwork that includes usage of any athletic mark will be reviewed by the UGAA in accordance with their policies governing trademark use.
Step 5 — Approval granted or denied
Following the completion of the trademark compliance review, requestors will be notified of whether their requested use has been approved or denied. If the requested use is approved, signed/dated approval forms will be returned to requestors and copies will be kept on file in the Division of Marketing & Communications.