DARCOMM can assist you in identifying photographers for event coverage and to support effective storytelling.
Step 1 – Determine need
Recurring events that have traditionally required a photographer should continue to have a photography line built into the event budget.
When a unit is considering whether a photographer is needed, consider:
- What types of shots can be achieved during this event?
- How will the photos be used following the event?
- Are there other projects or units that can benefit from the photographs?
- Can the photos from this year’s event help to enhance marketing efforts in the future?
Step 2 – Approval to hire using DAR photography budget
DARCOMM has a freelancer budget that can be used to capture photos that will be used in future marketing materials. For units needing budget assistance for photography, the point of contact for that unit should reach out to the appropriate DARCOMM Communication Coordinator to make a request. The request should include:
- Event name, date, and location
- Sentence about why photography is needed
- An estimate of how man hours of shoot time
The Communication Coordinator will discuss with DARCOMM leadership to ensure approval is obtained and will communicate back to the unit.
Once the amount is determined, DARCOMM will transfer funds to that unit to cover the photography cost or pay the photographer directly.
Step 3 – Hire the photographer
- Once hiring is approved, the unit is responsible for contacting the photographer, ensuring their availability and hiring them.
- An approved recommended list of local photographers is available at in the Vendor resources.
Step 4 – Managing the photographer
Please refer to the tip sheet for managing photographers.
Step 5 – Post-event management of photos
Once the photos are transferred to the unit’s point of contact the photographer should share the files with the appropriate DARCOMM Communication Coordinator. The photos will be saved to the DARCOMM archives and made available to the unit/attendees via Widen or SmugMug.
Step 6 – Paying the photographer
Pay the photography invoice as you would any other invoice.