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by Ryan Phillips

The One Where We Had to Pivot

If you dealt with or are dealing with burnout, here are some workplace tips to help you pivot and move forward.
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by Kalah Mingo

Best Email Marketing Practices for Virtual Events

With the saturation of virtual events, it’s now more important than ever to strategize our email marketing efforts to effectively engage our alumni and spread the word of online event offerings. But how do we do that? Here are some tips to…
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by Jessica DeAngelis

How to Share Constructive Feedback

I’ve written this from the point-of-view of a designer who needs feedback from a client, but I hope the points made prove helpful to anyone who is tasked with giving feedback of any kind. “Remember that every project requires a little back…
by Zach Armstrong

Silo Busting 101

We work in a large division of several hundred people. Sometimes it is difficult to hear about the work being accomplished by other teams in the division, and that work may be relevant to yours. We often refer to this separation to as being…
by Chatise R. Smith

How to Personalize Your Direct Mail Solicitations

The annual giving team has seen the benefits of incorporating variable data into direct mail solicitations. In FY20, the Fall Direct Mail Solicitation—one of UGA’s largest and most personalized mailings to date—brought in over $250,000.…
by Leah Hansen

Iteration Station

Imagine a client came to you and said, "We need 3 logos for a campaign that is launching in 3 weeks. GO!" How would you even begin to get started? That is a question that graphic designers have to ask themselves daily. Starting from a blank…
by Ally Howard

Tips For Using Zoom's Breakout Rooms Feature

My name is Ally, and I am an associate director of alumni chapters with the Alumni Association—but I probably could add “Zoom Expert” to that. I assume you have been on at least one Zoom call, or perhaps even hundreds! Did you know…
by Edwin Hammond

Keeping It Real – How To Be Authentic With Your Video

When it comes to connecting with your audience, you gotta keep it real. One of the most important aspects of storytelling is authenticity. With the videos we create, our goal is to tell a compelling story that connects with and engages our audience.…
by Tyler Daniels

Break Out the Popcorn: Where Can I Find that DAR Video Again?

Never has DAR’s value of innovation been more important or evident than 2020. Our team has worked tirelessly to find new ways to effectively engage our alumni and donors at a distance, and video has been a key part of these efforts. That…