Building Interests for Message Targeting
by Buck Sharp

Building Interests for Message Targeting

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The goal of interest-based marketing efforts is to provide the audience with more relevant and tailored communications and programming. Knowing what interests your audience informs the content, activities and fundraising opportunities you choose…
by Michelle Versfeld

Collaboration Spotlight: GCS Celebration

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The Georgia Commitment Scholarship Program was designed for collaboration. It’s only fitting the GCS Celebration would be the same.
Hands on a keyboardDaniel Bosse from Unsplash
by Clare Cooley

New Fundraising Reports

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GAIL puts the latest numbers at your fingertips. You can now find up-to-the-minute fundraising totals in GAIL. These new reports draw on the best features of the monthly Development Detail Report and the Site Fundraising Report. To find…
by Emily Clary

Building Deliverable Emails

Of course it’s important to create nice looking emails to send to your constituents, but did you know that some of your email elements could actually be keeping them out of inboxes? Use this article as a resource when crafting emails to ensure…
by Olivia Engesser

New Segments vs. Existing Segments

As our division and our efforts continue to grow, so does the information stored in our database. This means a continual increase in the number of segments housed in GAIL. To conserve space and reduce confusion among users, let's explore ways…
by Daynes Parker

New Region Codes

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We added new region codes to GAIL for all US Metropolitan Statistical Areas and Combined Statistical Areas as well as all Micropolitan Statistical Areas in the state of Georgia. When using the query tool, these region code values are denoted…
Collaboration Spotlight: Ask Me Anything
by Michelle Versfeld

Collaboration Spotlight: Ask Me Anything

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The successful Ask Me Anything series is an example of the innovative collaboration that happens between DAR units even in challenging times.
Traffic Jam Photo by Iwona Castiello d'Antonio on Unsplash
by David Jones

Solicitation Traffic Control

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Savvy UGA communicators can rely on the GAIL Planning Calendar to manage the channels and messages reaching our alumni and friends.
MG EVI Scores
by Cindy Bond

MG EVI Scores are now updated in GAIL fresh for FY20

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The Major Giving Expected Value Index (MG EVI) scores have just been updated and loaded into GAIL for FY20.  These are the scores that get updated once each year from our vendor, Blackbaud Fundraiser Performance Management (previously called…
UGA Score GAIL Feature
by Michael James

UGA Score and Campaign Giving Info Tiles

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The new UGA Score was unveiled to assist in fundraising efforts, prospect identification and research. It's now displayed as an info tile for easy viewing.