

by Jill Bateman
Texting 101: Best Practices
Texting is intended to supplement communications strategies to increase University of Georgia fundraising participation and engagement. The purpose of text messaging is to relay information about UGA-organized events, programs, fundraising and…


by Heather Duiser
Donors make 9,339 gifts on Georgia Giving Day
UGA's first 24-hour fundraising campaign smashes goals, nets $5.3 million to areas across campus.


by Jill Bateman
Texting 101: The Basics
You receive texts and feel proficient in sending and answering messages, right? So why should you learn more about how to incorporate texting into an overall communication strategy for the University of Georgia? Well, because there’s more…


by Ryan Phillips
Six Analytics Tools for Annual Giving
Here are six tools and how to use them in order to help you assess your program's annual giving.


by Evan Tighe
UGA Claims Beat Week Victory (Again)
It’s always an exciting matchup when UGA and Auburn go head-to-head, and Beat Week 2021 was no exception.
Beat Week is the philanthropic counterpart to "The Deep South’s Oldest Rivalry," and the rules are simple: the university with the…


by Reese Jones
UGA Engagement Center: New Technologies & New Opportunities
The UGA Engagement Center is dedicated to using new technologies to bring exciting opportunities for the university.


by Joey Lynn
A Look into Leadership Annual Gifts with UGA’s Central Annual Giving Team
Joey Lynn, leadership annual gift officer, has compiled a list of best practices to solicit leadership annual gifts.


by Chatise R Smith
Calling All Dawgs: Georgia Giving Week 2021
WHEN: Saturday, April 17 (G-Day) through Friday, April 23 @ midnight
HOW: Any size gift. Any cause. Any fund.
WHO: Alumni, faculty, staff, and anyone else who considers themselves a Bulldog!
GOAL: As many donors as possible!
Georgia Giving…


by Chatise R. Smith
How to Personalize Your Direct Mail Solicitations
The annual giving team has seen the benefits of incorporating variable data into direct mail solicitations. In FY20, the Fall Direct Mail Solicitation—one of UGA’s largest and most personalized mailings to date—brought in over $250,000.…


by Jill Bateman
Texting opportunities with the Engagement Center
Learn more about how UGA Engagement Center student representatives are utilizing texting to reach alumni.