Texting can be a powerful way to engage University of Georgia constituencies. Increase effectiveness by considering these tips when composing text messages.
- Consider … “Is this valuable information for the audience?”
- Verify the content is accurate and appropriate.
- Align language with UGA content guidelines and DAR Communications oversight.
- Introduce the sender as an authorized UGA representative sending the message.
- Be personal, concise and relevant. Avoid robotic language.
- Establish a casual but professional tone and end with a question to prompt a response.
- Ensure the message relates directly to the individual’s affinity with UGA.
- State the action the recipient needs to take or how the information impacts the individual.
- Identify a contact or website for additional information.
- Plan for the message to be sent with adequate time for the action or activity.
Hi, (First Name), it’s Destiny from the UGA Mentor Program. There is a UGA student who wants to see themself reflected in their mentor. Are you ready to become a UGA Mentor and inspire the next generation? (Please reply Yes or No)
IF YES: Fantastic! Visit mentor.uga.edu to learn more and get started. It may surprise you how much you get from giving back this way.
IF NO: Okay. But if you’d like to learn more, visit mentor.uga.edu. While you’re there, check out the testimonials to see how students benefit from having a mentor in their corner.
WHERE CAN I LEARN MORE ABOUT CRAFTING EFFECTIVE TEXT MESSAGES?
Contact UGA’s Engagement Center via phone at 706.542.8528.