by Katie DeGenova

The UGA Brand and Why it Matters

A “brand” is not just a logo, tagline or image. It’s all of those things–and more. We talk about brands a lot, but why do they matter? And how is UGA building and maintaining its brand? Why do brands matter? Brands make products or…
by Clarke Schwabe

Conquering the Blank Page: Proposal Writing Tips

So, you’re writing a proposal—you’ve had multiple meetings with the prospect, you’ve established a rapport, you know what they’re interested in, and they know what UGA can do to help their gift make a significant impact. Great! Now,…
Alumni Weekend
by Elizabeth Elmore

How YOU Can Promote UGA's Alumni Weekend (and other big events)

In development and alumni relations, hosting alumni and donors at events can be effective in engaging attendees by allowing them to: Meet UGA administration, faculty and staff to ask questions and share insights. Meet fellow Bulldogs,…
Meet your audience where they are: Social media
by Buck Sharp

Meet Your Audience Where They Are: Social Media

TL;DR People check social media on their mobile devices regularly (often compulsively) Social media accounts are a great way to gain visibility for a business or cause Building and reaching an audience is very difficult Social media…