Building Interests for Message Targeting
by Buck Sharp

Building Interests for Message Targeting

The goal of interest-based marketing efforts is to provide the audience with more relevant and tailored communications and programming. Knowing what interests your audience informs the content, activities and fundraising opportunities you choose…
Sicem ipsum graphic
by Amanda Qubty

Sicem Ipsum: UGA-inspired Lorem Ipsum

"Athenis est optimus locus in terris." - some guy in ancient Greece, probably. Lorem ipsum go dawgs filler copy but make it classic city. Hot rod semper canum never bark alone. Lorem ipsum, also referred to as lipsum, is the filler text…
Image highlighting email icon
by Kalah Mingo

Best Email Marketing Practices for Virtual Events

With the saturation of virtual events, it’s now more important than ever to strategize our email marketing efforts to effectively engage our alumni and spread the word of online event offerings. But how do we do that? Here are some tips to…
Uga, UGA's bulldog mascot
by Tyler Daniels

Bulldogs Believe in Tomorrow

As we happily say “good-bye” to 2020, we welcome a new direction for development-related messaging and visual style. While our commitment to remove barriers and open doors, enhance the learning environment and solve grand challenges will…
Thumbs Up and Thumbs Down illustration
by Jessica DeAngelis

How to Share Constructive Feedback

I’ve written this from the point-of-view of a designer who needs feedback from a client, but I hope the points made prove helpful to anyone who is tasked with giving feedback of any kind. “Remember that every project requires a little back…
by Elizabeth Elmore

A Georgia Magazine Primer for DAR Staff 

Here’s a peek behind the curtain on how MARCOMM leverages GA Mag to encourage engagement and financial support for UGA
by Zach Armstrong

Silo Busting 101

We work in a large division of several hundred people. Sometimes it is difficult to hear about the work being accomplished by other teams in the division, and that work may be relevant to yours. We often refer to this separation to as being…
by Michelle Versfeld

Collaboration Spotlight: GCS Celebration

The Georgia Commitment Scholarship Program was designed for collaboration. It’s only fitting the GCS Celebration would be the same.
by Leah Hansen

Iteration Station

Imagine a client came to you and said, "We need 3 logos for a campaign that is launching in 3 weeks. GO!" How would you even begin to get started? That is a question that graphic designers have to ask themselves daily. Starting from a blank…
by Edwin Hammond

Keeping It Real – How To Be Authentic With Your Video

When it comes to connecting with your audience, you gotta keep it real. One of the most important aspects of storytelling is authenticity. With the videos we create, our goal is to tell a compelling story that connects with and engages our audience.…