Laptop computer with email messages on display
by Ally Hellenga

Crafting killer emails that drive results

How many emails land in your inbox every day? 10? 50? More than 100? I’m guessing it’s a lot. According to Client Services’ FY19 year-end statistics report, 827 marketing efforts and 1,511 email event communications were sent via…
Storybrand - Don't be the hero
by Tyler Daniels

Don't be a Hero: The Key to Good Storytelling

Storytelling can be an incredibly powerful tool for any type of persuasion, but there’s a common mistake we often make that can limit our power to persuade.
digital dawgs
by Caitlyn Richtman

Digital Dawgs: UGA Social Media Ambassadors

Do you want to help us amplify important messages to audiences through social media? Sign up to become a Digital Dawg today!
Giving Week illustration
by Katy Clements

40(+) Hours in the War Room

If you wandered by the small conference room (henceforth dubbed “the war room”) the week of April 20, you probably saw me and Ally Hellenga huddled around our computers, frantically refreshing a Georgia Funder page on the TV screen ... {insert…
Edwin Hammond vlog
by Edwin Hammond

DARCOMM Video Tips

In the days of yore, you needed an actual video camera to make videos. In today’s modern world, though, if you have a smartphone, you’ve got a movie-making machine right in the palm of your hand. With such easy access to a…
Agriculture Fundraising Inspiration
by Elizabeth Elmore

Ag Inspiration from Iowa State and Tennessee

Laura Wilkerson in CAES invited me to help judge the National Agricultural Alumni and Development Association (NAADA) Publications and Projects competition this spring. A few submissions left me inspired and I thought I would share with others…
by Jessica DeAngeles

Making Content More Visual

On average, over 2.5 quintillion bytes of data are created every single day. I'm no mathematician, but I can confidently say that’s A LOT of data. So how do you stand out among the 2.5 quintillions? An easy place to start would be making your…
Orientation Leaders
by Elizabeth Elmore

DAR Orientation Outreach

Each summer, thousands of students and their parents descend on Athens to participate in UGA’s New Student Orientation. And when we say “summer,” we mean all summer: Click to enlarge The students have applied to UGA, accepted admission,…
by Ally Hellenga

(Digitally) Welcoming 6,900+ Alumni to the Family

On Friday, May 10, I geared up with the essentials: (1) a fully-charged smartphone, (2) battery packs for re-charging my device throughout the day and (3) an all-black ensemble to blend in with the crowd. Where was I headed? To commencement,…
Staff Meeting Rut
by Katie DeGenova

Overcoming the Staff Meeting Rut

Have you ever sat in a weekly staff meeting, listening to a colleague read their to-do list, wondering what you should fix for dinner? Or, worse, have you ever LED a staff meeting and witnessed someone falling asleep? I have. A few months…