At a Glance
What: Senior Signature, UGA’s campus-wide senior class fundraising campaign
Who: Any student—undergraduate or graduate—who will graduate anytime in calendar year 2025
Deadline: Sunday, March 31, 2025
What counts: Any academic gift over $30; the student may direct $20 of their gift to any fund on campus and the remaining $10 supports the Class Gift initiative
Why: Leave a mark on UGA by paying it forward for future UGA students
Goal: 3,250 student donors (track our status)
How: Give at gail.uga.edu/senior-signature
Details: Learn more at alumni.uga.edu/seniorsignature
Overview
The first Senior Signature plaque was hung in 1991 with just a few hundred signatures. Today, thousands of graduating students make a difference by donating a minimum of $30 to the university. This gift includes a chance for students to designate a portion of the gift to any school, college, department, program, or scholarship that has enhanced their UGA experience.
This toolkit provides language, graphics, and other marketing resources to help the UGA community promote Senior Signature.
How you can help
- Remind 2025 graduates about the March 31 deadline.
- Educate graduate students that they also are encouraged to participate!
- Use the provided marketing tools to promote Senior Signature on your school/college/unit and personal webpages, digital screens, billboards, and social channels.
- Share content posted to the Student Alumni Council Instagram account.
- Include a note about Senior Signature in student-facing newsletters/listservs.
- Spread the word at student events and through personal interactions with seniors.
Messaging
Our message includes so much more than what we say; it is also how we say it. Through the words we choose and how we choose to employ them, we can maintain a consistent voice and contextually relevant tone to craft a story that feels personal and real.
Power Phrases
Make Your Mark
Leave Your Legacy
Pay it Forward, Seniors
Leave it Better Than We Found It
Social Post Copy
Promo Mark
The promotional mark will serve as the primary visual identifier for Senior Signature. The mark may not replace an official University of Georgia logo to ensure brand equity. Consistent presentation is vital in strengthening the brand’s recognizability and impact. Any modification to the mark is therefore prohibited.
Typography
When it is used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we communicate. Georgia’s typography communicates clearly and cleanly, and is flexible for a wide range of situations.
Primary Sans-Serif
Oswald is our primary sans-serif family and works best for headlines, subheads, and infographics.
Styles
Primary Serif
For more sophisticated situations, Merriweather, our serif font family, is available. It works best for headlines and body copy.
Styles
Secondary Sans-Serif
Merriweather Sans, our secondary sans-serif, performs well at small sizes and in longer-form text
Styles
Secondary Sans-Serif
Georgia, our secondary serif, is an excellent font for body copy, documents, and dense text blocks.
Styles
Color Palette
Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Georgia brand. Beyond our logo, color is the most recognizable aspect of our brand identity. The elements of our palette have been given names that reflect their inspiration.
Primary Colors
Bulldog Red
C3 M100 Y70 K12
R186 G12 B47
#BA0C2F
Pantone: 200
Arch Black
C0 M0 Y0 K100
R0 G0 B0
#000000
Pantone: Black
Chapel White
C0 M0 Y0 K0
R255 G255 B255
#FFFFF
Pantone: White
Vibrant Colors
Glory Glory
C0 M93 Y79 K0
R228 G0 B43
#E4002B
Pantone 185
Lake Herrick
C97 M0 Y30 K0
R0 G163 B173
#00A3AD
Pantone 7467
Rich Colors
Hedges
C35 M12 Y100 K0
R180 G189 B0
#B4BD00
Pantone 390
Olympic
C100 M12 Y21 K44
R0 G78 B96
#004E60
Pantone 315
Dark Colors
Sanford
C20 M25 Y30 K59
R85 G79 B71
#554F47
Pantone 404
Herty Field
C3 M100 Y70 K12
R186 G12 B47
#BA0C2F
Pantone 450
Athens
C44 M74 Y21 K58
R102 G67 B90
#66435A
Pantone 5195
Neutral Colors
Stegeman
C19 M12 Y13 K34
R158 G162 B162
#9EA2A2
Pantone 422
Creamery
C3 M4 Y14 K8
R214 G210 B196
#D6D2C4
Pantone 7527
Odyssey
C22 M6 Y0 K0
R200 G216 B235
#C8D8EB
Pantone 657
Digital Graphics
We’ve provided several digital graphics and a social media marketing plan you can use to help promote Senior Signature. In some instances, messaging can be further customized to your school, college or unit. Please include gail.uga.edu/senior-signature in all social media posts.
Other Assets
The following materials can be downloaded to help spread the word about Senior Signature.
To customize an email to your school or college’s graduating students, open BEE (email editor) and change the “Load from GAIL emails” to “Load from Templates.” The email template is labeled “AA – Senior Signature – SCUD Email Template – FY24” under the AA Templates area. Please be sure to:
- Review every section to ensure everything is updated
- TEST your email(s) before they are sent
- Ensure you are not sending an email on or just before/after another email (see the full email marketing plan below).
- Questions? Email Terrance Smith.
Email + Texting Schedule
Coming soon!
Below is the central DAR email marketing plan. Please note that during the designated Dawg Day of Giving email blackout period (March 10-27), Senior Signature is a student-facing ask that is still allowed to be made. Please email Elizabeth Elmore or Terrance Smith with questions.
October 20, 2023
Audience: Undergraduate + graduate students graduating in 2024Primary Message: Educates students about Senior Signature ahead of Beat Week
October 25, 2023
Audience: Undergraduate + graduate students graduating in 2024 (segmented undergraduate vs. graduate)Primary Message: Make your Senior Signature gift during Beat Week vs. UF
December 14, 2023
Audience: Undergraduate + graduate students graduating in 2024Primary Message: Encouraging students to give back during the holidays via Senior Signature
January 31, 2024
Audience: Undergraduate + graduate students graduating in 2024Primary Message: Celebration the 100 day mark ahead of graduation and encouraging students to donate to Senior Signature
February 1-23, 2024
Schools, colleges and units are invited to send emails to their graduating students promoting Senior Signature. Please be sure to add your email to the GAIL Planning Calendar.
February 28, 2024 –> delayed to March 11 (post-spring break)
Audience: Undergraduate + graduate students graduating in 2024Primary Message: General promotion to seniors to remember to donate to Senior Signature
March 7, 2024 –> delayed to March 28
Audience: Parents of undergraduate students earning degrees in 2024Primary Message: Your child is on spring break; help them remember to donate to Senior Signature!
March 18
Audience: Undergraduate + graduate students graduating in 2024Primary Message: Two week out from the deadline
March 26 (Dawg Day of Giving)
- The Dawg Day of Giving campaign will communicate the Senior Signature deadline to students as part of its plans.
March 28
- Audiences: Undergraduate + graduate students graduating in 2024; parents of Class of 2024 undergraduate students
- Primary Student Message: Three days left to donate!
- Primary Parent Message: Please remind your student to donate
**March 29 – Note: a text message to graduating students will be sent this day.
March 31
- Audience: Undergraduate + graduate students graduating in 2024
- Primary Message: Last day to donate!
Photography
We’ve gathered several photographs of campus scenes, students and more for you to use in creating your own Senior Signature content.
Videos
We’ve produced a video to help promote Senior Signature. Please help spread the word to students on your channels as well.
