At a Glance
What: Dawg Day of Gratitude 2024
When: Wednesday, Oct. 16, 2024 | 9 a.m. to 1 p.m.
Where: Tate Plaza, D.W. Brooks Mall and satellite locations across campus
Why: Educating students on the importance of private giving to the University of Georgia
Who: UGA students, and stewardship professionals from across campus
Overview
At this campus-wide event, people gather to show gratitude to UGA’s generous donors. All students are welcome to participate!
Locations will be set up at Tate Plaza and D.W. Brooks Mall, as well as smaller satellite locations across campus, for students to fill out thank you cards to donors. A new digital thank you card will also be available for students to complete online if they are unable to attend the event in person.
Satellite Locations
There will be two smaller satellite locations at Engineering and Terry. Encourage your students to find a location and write letters expressing their gratitude to your specific school/college donors!
Digital Thank You Card
A “Dawg-Lib” style digital thank you card has been created via Google Forms for those Grateful Dawgs on the go. Encourage students who can’t make it to the physical event to fill out this simple form to share their thanks. A QR code has also been provided to put on materials for students to easily scan.
Marketing Plan Overview
The goal across the university for Dawg Day of Gratitude is to educate students about the impact of private giving and get them to express their thanks by filling out a thank you card! To help you share the event with your student audience, we’ve outlined our marketing plan below so you can plan complimentary efforts. Please contact Rose Scoggins with any questions.
Email Communications to Students
The DAR Communications office will send an email to students on Wednesday, Oct. 9 telling students to mark their calendars and another the morning of Wednesday, Oct. 16 encouraging them to attend the event that day.
The SAC Newsletters on Sept. 17 and Oct. 10 will promote the event.
Environmental Marketing
We are promoting the event and encouraging students to attend across UGA buses, donor-funded spaces and posters in strategic places across campus and the indoor digital screens run by our many campus partners.
Social Media Presence
Keep an eye on the @UniversityofGA and @UGAAlumni accounts (especially Instagram) for posts covering the event on the day of. If you post about the day, please tag both of those accounts so the staff covering the day see and may share your posts on their channels.
One of the best things you can do is post to your student-facing social media channels about the event ahead of the day!
Social Media Copy
The following posts can be used as-is, or customized to fit your account’s voice. Remember, the social media accounts of specific schools, colleges and units across UGA are a powerful way of reaching your specific audience, and the more places students see the event information, the more likely they are to attend.
Oct. 11, 12 and 13 (Friday, Saturday, Sunday):
Oct. 14 (Monday):
Oct. 16 (Wednesday):
PHOTOGRAPHY + DIGITAL GRAPHICS
Provided here are graphics and photos you can use to promote Dawg Day of Gratitude on social media, in conjunction with the copy above.
