At a Glance
What: Beat Week vs. Florida
When: Saturday, Oct. 21 (at noon) – Saturday, Oct. 28 (at 11:59 p.m.)
What counts: Any academic gift. Any designation. Any amount. Any donor.
Who: The goal is to recruit as many donors as possible—alumni, students, parents, faculty/staff, and fans all count!
Why: Make a difference in students’ lives and propel UGA forward. (And obviously BEAT FLORIDA)
How: Donate at beatweekchallenge.com
P.S. Check out this History of the Rivalry blog post to learn more about the UGA vs. UF rivalry.
Overview
It’s time to take a BITE out of the Gators! For one week, your UGA Bulldogs are taking on the UF Gators for the first time in Beat Week history. Join thousands of fellow Dawgs October 21-28 for the fourth annual Beat Week—a one-week giving challenge to see which school can raise the most gifts for their institution.
Gifts can be directed to any school, college, department, cause, program or area of greatest need.
This toolkit provides language, graphics, and other marketing resources to help every Bulldog across the globe stomp the Gators in a whole new way.
How you can help
- Use the provided marketing toolkit to help promote Beat Week on your school/college/unit and personal accounts.
- Share content from the Alumni Association’s social media handles. @UGAalumni
- Include a note about Beat Week in your alumni newsletters/listservs if you have emails going out.
- Spread the word through personal networking.
- Make your own gift and challenge your friends/family to give!
- Encourage students to attend on-campus events during Beat Week (and host your own!).
- BE CREATIVE AND HAVE FUN!
Messaging
If you cringe at all things orange-and-blue, if you detest jean shorts, if you can’t stand those scaly reptiles from Gainesville, now’s your chance to stomp the Gators in a whole new way.
October 21 – 28 is Beat Week, a one-week giving challenge that pits UGA against UF, and we’re calling on all UGA alumni, students, parents, faculty, staff, and fans: make a gift, help UGA students, beat the Gators. Every single gift—any size, any designation—helps set UGA students on a path to prosper and pushes Georgia closer to victory!
Kirby and the Dawgs have got the ball game handled, but it’s up to us to win the World’s Largest Fundraising Party. We need every Bulldog committed if we want the W, so let’s GATA—Get After Those Alligators!
Headlines + Power Phrases
- Stomp the Gators in a whole new way
- Make a gift, help UGA students, beat the Gators
- It’s up to us to win the World’s Largest Fundraising Party
- It’s Beat Week! Let’s GATA—Get After Those Alligators
- Your gift gets us one step closer to a Georgia victory
Avoid phrases like “Gator Hater” and “Cocktail Party.”
Promo Marks
These promotional marks will serve as the primary visual identifiers for Beat Week. The mark may not replace an official University of Georgia logo to ensure brand equity. Consistent presentation is vital in strengthening the brand’s recognizability and impact. Any modification to the marks is therefore prohibited.
DIGITAL GRAPHICS
We will provide several digital graphics you can use to help promote Beat Week. In some instances, messaging should be further customized to your school/college/chapter. Please include the Beat Week link in all social media posts.
For any marketing questions, reach out to Ashley Crain in DARCOMM.
Campus Event Schedule
Here are the on-campus events (give.uga.edu/beatweekevents) being hosted by the Student Alumni Council. Planning your own Beat Week event? Let us know and we’ll add you to the lineup and help promote your offering.
- Monday, October 23: Beat Week Kickoff
- Tuesday, October 24: Tradition Tuesday w/the Okefenokee Oar
- Wednesday, October 25: Senior Signature Virtual Launch
- Thursday, October 26: Beat Week Tailgate
Email Schedule
Here is the centralized Beat Week email plan:
Saturday, October 21: Launch Email
Monday, October 23: Schools/Colleges Email
Wednesday, October 25: Midweek Email + Senior Signature Emails
Friday, October 27: “4th Quarter” Email
Saturday, October 28: Final Push Email (tentative)
Monday, October 30: Thank You Email
Photography
We’ve gathered several photographs of campus scenes, students and more for you to use in creating your own Beat Week content.
Videos
Please use and share this hype video on your channels to get our Dawgs riled up!
*Please do not share this hype video until Beat Week kicks off on October 21.
Downloadables & Printables
We are providing artwork for a series of materials to help with your campus activations and promotions. Please note that each school, college and unit is responsible for ordering and paying for these materials on their own.
More details on printer preference and creative links coming soon.
Fliers
- For day-of events only
- Printer: Bulldog Print & Design
- Email ude.agu@gnitnirp for a cost estimate
Table Top Sign Template
- For day-of events only
- Printer: Athens Printing
- Email moc.gnitnirpsnehta@nahc for a cost estimate
Yard Signs
- For week-of only
- Printer: Bulldog Print & Design
- Email ude.agu@gnitnirp for a cost estimate
Banner
- For week-of only
- Printer: Bulldog Print & Design
- Email ude.agu@gnitnirp for a cost estimate