Football graphic showcasing Beat Week between UGA and Alabama

Marketing Toolkit

At a Glance

What: Beat Week vs. Alabama

When: Monday, Sept. 23 – Saturday, Sept. 28 (at 11:59 p.m. CST)

What counts: Any academic gift. Any designation. Any amount. Any donor.

Who: The goal is to recruit as many donors as possible—alumni, students, parents, faculty/staff, and fans all count!

Why: Make a difference in students’ lives and propel UGA forward. (And obviously BEAT ALABAMA)

How: Donate at beat-week.com

Workshop: Monday, Aug. 26 | 3 p.m. *Email Sherry Abrams for the Zoom link

Overview

It’s time to STEAMROLL the Tide! The University of Georgia is taking on the University of Alabama in this year’s Beat Week, our annual giving challenge against some of UGA’s biggest rivals. Bulldogs and Tide fans all over the world will compete from Sept. 23-28 to see which fanbase can raise the most gifts for their institution.

Gifts can be directed to any school, college, department, cause, program or area of greatest need.

This toolkit provides language, graphics, and other marketing resources to help Bulldogs everywhere steamroll the Tide.

How you can help

Use the provided marketing toolkit to help promote Beat Week on your school/college/unit and personal accounts.
Share content from the Alumni Association’s social media handles (@UGAalumni).
Include a note about Beat Week in your alumni newsletters/listservs if you have emails going out.
Spread the word through personal networking.
Make your own gift and challenge your friends/family to give!
Encourage students to attend on-campus events during Beat Week (and host your own!).
BE CREATIVE AND HAVE FUN!

Messaging

If you cringe at all things crimson-and-white, if you detest houndstooth, if you’re ready for payback, now’s your chance to join Bulldogs around the world and steamroll the Tide.

Sept. 23-28 is Beat Week, a one-week giving challenge that pits the University of Georgia against the University of Alabama, and we’re calling on all alumni, students, parents, faculty, staff, and fans: make a gift, help UGA students, Beat Bama! Every single gift — any size, any designation — helps set UGA students on a path to prosper and pushes Georgia closer to victory!

Kirby and the Dawgs have got the ball game handled, so it’s up to us to win this off-field clash of champions. We need every Bulldog committed if we want the W, so let’s get ready to steamroll the Tide!

Headlines + Power Phrases

Steamroll the Tide.
Support Students. Enhance UGA. Steamroll the Tide.
How do you beat an elephant? One gift at a time.
Make a gift and beat Bama twice!
Your gift gets us one step closer to a Georgia victory

Promo Marks

These promotional marks will serve as the primary visual identifiers for Beat Week. The mark may not replace an official University of Georgia logo to ensure brand equity. Consistent presentation is vital in strengthening the brand’s recognizability and impact. Any modification to the marks is therefore prohibited.

Download the Marks

DIGITAL GRAPHICS

We will provide several digital graphics you can use to help promote Beat Week. In some instances, messaging should be further customized to your school/college/chapter. Please include the Beat Week link in all social media posts.

For any marketing questions, reach out to Rose Scoggins in DARCOMM.

Social Media Graphics General Digital Screens

Campus Event Schedule

Beat Week events can be found on the UGA Master Calendar (give.uga.edu/beatweekevents). Planning your own Beat Week event? Let us know and we’ll add you to the lineup and help promote your offering.

Events being hosted by the Student Alumni Council include: