At a Glance
What: Dawg Day of Giving
When: Thursday, March 30, 2023
What counts: Any academic gift. Any designation. Any amount. Any donor.
Who: While all donors are encouraged to participate, our focus is to attract alumni participation. The goal is to attain as many donors as possible.
Why: Make a difference in students’ lives and propel UGA forward.
How: Give at givingday.uga.edu
Overview
On Thursday, March 30, 2023, we’re Calling the Dawgs to support the university. Dawg Day of Giving is a unified, all-day fundraising effort calling on the University of Georgia alumni, donors, students, faculty, staff, parents and friends to come together to support UGA.
Gifts can be directed to any school, college, department, cause, program or area of greatest need. What matters most is that every Dawg gives and becomes part of UGA’s positive impact on our students, state and the world.
This toolkit provides language, graphics, and other marketing resources to help the UGA community Call the Dawgs together.
How you can help
- Use the provided marketing toolkit to help promote Dawg Day of Giving on your school/college/unit and personal accounts.
- Share content from the Alumni Association’s social media handles. @UGAalumni
- Include a note about Giving Day in your alumni newsletters/listservs if you have emails going out.
- Spread the word at virtual events and through personal networking.
- Make your own gift and challenge your friends to give!
- BE CREATIVE AND HAVE FUN!
Messaging
When the World Calls, Bulldogs Answer
When tens of thousands of voices join together to Call the Dawgs on a fall Saturday in Athens, it creates one of college football’s most iconic moments. But Calling the Dawgs doesn’t just happen in Sanford Stadium. It happens the world over—whenever and wherever Bulldogs come together. And when that happens, the result is even more powerful.
That’s why, on March 30, we’re Calling All Dawgs for the University of Georgia’s Dawg Day of Giving.
Dawg Day of Giving is a 24-hour, worldwide event to improve the lives of our students and build tomorrow’s UGA. Join in by donating any amount to any area on campus. By working as one united Bulldog Nation, we can turn one day of giving into a lifetime of opportunities for UGA students.
With Bulldogs around the world at your back, your support goes further than ever before. You remove barriers to higher education. You solidify UGA’s position as both an academic and athletic powerhouse. You strengthen the school that unites a worldwide network of Bulldogs around the Arch, the Hedges and a commitment to giving back.
Through that collective commitment, those students dreaming of UGA today can become the leaders of tomorrow. Raise your voice on March 30 alongside thousands more answering the call.
Headlines/power phrases
- Answer the call
- Answer the call. Support [SCUDD].
- We’re Calling the Dawgs. Will you answer?
- Make some noise, Bulldog Nation!
- We’re Calling the Dawgs. Make some noise, Bulldog Nation!
- It’s kickoff. Make some noise, Bulldog Nation!
- We’re headed into the fourth quarter. Make some noise, Bulldog Nation!
- One day of giving. A lifetime of opportunities.
- One day. One Bulldog Nation. Endless potential.
- Bulldogs around the world are answering the call.
- Join Bulldogs around the world.
- With Bulldog Nation at your back, your support goes further than ever before.
- Improving students’ lives and building tomorrow’s UGA.
- On March 30, you can change lives.
Promo Mark
The promotional mark will serve as the primary visual identifier for Dawg Day of Giving. The mark may not replace an official University of Georgia logo to ensure brand equity. Consistent presentation is vital in strengthening the brand’s recognizability and impact. Any modification to the mark is therefore prohibited.
DIGITAL GRAPHICS
We will provide several digital graphics and a social media marketing plan you can use to help promote Dawg Day of Giving. In some instances, messaging should be further customized to your school/college/chapter. Please include the Dawg Day of Giving link in all social media posts.
For any marketing questions, reach out to Ashley Crain in DARCOMM.
Email Schedule
The centralized Dawg Day of Giving email plan is organized by date, time, messaging, signatory and SWAG components.
The email plan is still evolving, so please check back for updates.
Photography
We’ve gathered several photographs of campus scenes, students and more for you to use in creating your own Dawg Day of Giving content.
Hosting a fun Dawg Day of Giving event? Share your photos with us by uploading them here.
Videos
We’ll be sharing a hype video to kickoff the week! Help spread the hype on your channels as well.
Campus Activation
We are providing artwork for photo props and event signage to help with your campus activation on Dawg Day of Giving. Please note – each school, college and unit is responsible for ordering and paying for their signage, window clings and photo props.
Window Clings
To order, please fill out a Job Request form with Bulldog Print and specify where the window clings will be applied (ie. outside or inside the window).
25″ x 25″ – $45 per window cling
15″ x 15″ – $18 per window cling
Event Signage
To order, email Chan Field with Athens Printing Company at moc.gnitnirpsnehta@nahc.
These prices are based on fairly small individual orders.
Size: 24″ x 36″
3mm PVC – $54
Foam core – $51
Photo Props
To order, email Chan Field with Athens Printing Company at moc.gnitnirpsnehta@nahc.
Photo props are cut to a 3’x3′ contoured shape (die cut). Rates for each photo prop vary (see below). These rates are per one prop ordered. To bring the cost down, we encourage units to order multiple props or combine your order with another unit’s order. This will be most cost-effective.
Bulldog Prop: $214 per one piece
Megaphone Prop: $136 per one piece
Pom Poms Prop: $153 per one piece
Pennant Prop: $97 per one piece
DDOG Word Mark Prop: $156 per one piece
