At a Glance
What: 2024 Class of 40 Under 40
When: Announcement: July 17, 2024; Event: September 6, 2024; Tailgate: September 7, 2024
Why: Celebrate young alumni leading the pack in their industries and communities.
How: Use the tools to spread the news on all your platforms.
Who: Members of the 2024 Class of 40 Under 40 and their friends and family. As well as UGA schools and colleges looking to celebrate their stellar grads!
Overview
UGA 40 Under 40 celebrates young alumni leading the pack in their industries and communities. These talented young alumni embody the mission of the University of Georgia. They serve their communities, they innovate in their fields, and they build a better world every day. With every new goal they achieve, every breakthrough they make, and every person they help, they prove that when the world calls, Bulldogs answer.
How you can help
- Use the provided marketing toolkit to help promote the 2024 Class of 40 Under 40 on your school/college/unit and personal accounts.
- Share content from the Alumni Association’s social media handles.
- Include a note about 40 Under 40 in your alumni newsletters/listservs if you have emails going out.
- Spread the word at virtual events and through personal networking.
- Make your own gift and challenge your friends to give.
- BE CREATIVE AND HAVE FUN!
Personality Traits, Tone & Style
Defining our brand personality creates tangible attributes as well as a starting point for how we write, speak, respond and communicate on behalf of the university. The following personality traits will drive the voice for all University of Georgia communications.
Personality
COMMITTED
We are deeply invested, and our conviction–to our students, our state and our world–is unwavering.
AMBITIOUS
We are curious and innovative, tenaciously searching for better answers and more impactful solutions.
SPIRITED
We are hopeful and enthusiastic about the opportunity to help make a better future possible.
Tone
CONFIDENT
INSPIRING
AMBITIOUS
Style
FORMAL
BOLD
Messaging
Key Messaging
40 Under 40 celebrates young alumni leading the pack in their industries and communities.
Brand Narrative
UGA’s 40 Under 40 celebrates young alumni leading the pack in their industries and communities.
Their Georgia roots run deep. And so does their commitment.
Each year, we gather to celebrate this commitment by recognizing 4o of our outstanding alumni under the age of 40. These ambitious graduates are finding creative solutions to world probelms, leading businesses and serving their communities. Nominated by their peers, they truly represent our best and brightest bulldogs.
UGA’s 40 under 40 celebration is a moment to inspire each other in our shared commitment, broaden networks, and connect with friends.
Our successful young alumni make known the value of a degree from the birthplace of public higher education.
Where others give up, we stand our ground. Where others drift apart, we come together. Where others walk away, we step forward.
Leading and serving. That’s our commitment.
Headlines & Power Phrases
Leading _____. LEADING THE PACK.
Examples
Leading a Fortune 500 company.
Leading the Pack. Leading our State.
Leading the Pack Leading in Healthcare. Leading the Pack
“WHERE COMMITMENT MEETS ____.
Examples
Where commitment meets creativity.
Where commitment meets justice.
Where commitment meets conservation.
Where commitment meets public health.
“TO THE , ____________ AND __________ . WE SEE YOU.”
Examples
To the risk-takers, entrepreneurs and big-doers. We see you.
To the hard-workers, culture-shapers and tech innovators. We see you.
To the heavy-lifters, the night owls and early risers. We see you.
“Where others ______, WE ______.”
Examples
Where others give up, we stand our ground.
Where others drift apart, we come together.
Where others walk away, we step forward.
“Our Georgia roots run deep. And so does our commitment.”
Promo Mark
The promotional mark will serve as the primary visual identifier for 40 Under 40. The mark may not replace an official University of Georgia logo to ensure brand equity. Consistent presentation is vital in strengthening the brand’s recognizability and impact. Any modification to the mark is therefore prohibited.
Typography
When it is used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we communicate. Georgia’s typography communicates clearly and cleanly, and is flexible for a wide range of situations.
Primary Sans-Serif
Oswald is our primary sans-serif family and works best for headlines, subheads, and infographics.
Styles
Primary Serif
For more sophisticated situations, Merriweather, our serif font family, is available. It works best for headlines and body copy.
Styles
Color Palette
Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Georgia brand. Beyond our logo, color is the most recognizable aspect of our brand identity. The elements of our palette have been given names that reflect their inspiration.
Primary Colors
Bulldog Red
C3 M100 Y70 K12
R186 G12 B47
#BA0C2F
Pantone: 200
Arch Black
C0 M0 Y0 K100
R0 G0 B0
#000000
Pantone: Black
Chapel White
C0 M0 Y0 K0
R255 G255 B255
#FFFFF
Pantone: White
Vibrant Colors
Glory Glory
C0 M93 Y79 K0
R228 G0 B43
#E4002B
Pantone 185
Lake Herrick
C97 M0 Y30 K0
R0 G163 B173
#00A3AD
Pantone 7467
Rich Colors
Hedges
C35 M12 Y100 K0
R180 G189 B0
#B4BD00
Pantone 390
Olympic
C100 M12 Y21 K44
R0 G78 B96
#004E60
Pantone 315
Dark Colors
Sanford
C20 M25 Y30 K59
R85 G79 B71
#554F47
Pantone 404
Athens
C44 M74 Y21 K58
R102 G67 B90
#66435A
Pantone 5195
Neutral Colors
Stegeman
C19 M12 Y13 K34
R158 G162 B162
#9EA2A2
Pantone 422
Creamery
C3 M4 Y14 K8
R214 G210 B196
#D6D2C4
Pantone 7527
Odyssey
C22 M6 Y0 K0
R200 G216 B235
#C8D8EB
Pantone 657
Digital Graphics
We have provided several digital graphics you can use to help promote this campaign. In some instances, messaging should be further customized to your school/college/chapter. Please tag @ugaalumni, #UGA40U40, and #ALWAYSADAWG in all social media posts and link to the 40 Under 40 page when possible.
For any marketing questions, reach out to Julia Thomas in DARCOMM.
Media Relations
A press release is available announcing our 40 Under 40 Class of 2024 on the UGA Alumni website.
Photography
We’ve gathered photography from past events for you to use in creating 40 Under 40 content.
