Marketing Toolkit

At a Glance

What: Beat Week vs. Ole Miss

When: Monday, Nov. 2 – Saturday, Nov. 7 (at 11:59 p.m. CST)

What counts: Any gift of $5 or more. Any designation. Any donor.

Who: Alumni, students, parents, faculty/staff, and fans!

Why: Make a difference in students’ lives and propel UGA forward. (And obviously beat OLE MISS!)

How: Donate at beat-week.com

Workshop: Monday, Sept. 28 (10:00 – 11:00 a.m.)

Overview

The University of Georgia is taking on the University of Mississippi in this year’s Beat Week, our annual giving challenge against some of UGA’s biggest rivals.

From the Arch to the Grove, Bulldogs and Ole Miss fans all over the world will compete from Nov. 2-7 to see which fanbase can raise the most gifts for their institution.

Gifts can be directed to any school, college, department, cause, program or area of greatest need.

This toolkit provides language, graphics, and other marketing resources to help Bulldogs everywhere beat Ole Miss.

How you can help

Use the provided marketing toolkit to help promote Beat Week on your school/college/unit and personal accounts.

Share content from the Alumni Association’s social media handles (@UGAalumni).

Include a note about Beat Week in your alumni newsletters/listservs if you have emails going out.

Spread the word through personal networking.

Make your own gift and challenge your friends/family to give!

Encourage students to attend on-campus events during Beat Week (and host your own!).

BE CREATIVE AND HAVE FUN!

Messaging

Sharks? Bears? Rebels? We’re confused, too. Here’s something a little less confusing: Beat Week is Nov. 2-7 and it’s our chance to hunker down and hand Ole Miss L after L in this one-week giving challenge that pits the University of Georgia against the University of Mississippi.

We’re calling on you, Bulldogs. Let’s show Ole Miss what Bulldog Nation can do when alumni, students, fans and friends all show up to run up the score. Make a gift of $5 or more to anywhere on campus during Beat Week and not only will you help support UGA students — you’ll be the MVP in helping the Bulldogs beat Ole Miss twice.

So, let’s get behind that Mean Machine, holler “Glory, Glory” louder than any chorus of “Hotty Toddy,” and join Bulldogs everywhere in helping UGA beat Ole Miss — on and off the field.

Kirby and the Dawgs will handle game day, but it’s up to us to handle Beat Week. We need every Bulldog in the game to take on the Rebels in this off-field fundraising face-off. Let’s get ready to beat Ole Miss and leave Oxford with two losses!

Headlines + Power Phrases

Nothin’ finer than beating Ole Miss
Bulldogs over rebels, landsharks and bears any day!
Hotty Toddy ain’t got a shotty.
Diss Ole Miss!
The Arch > the Grove
Make a gift and beat Ole Miss twice!
Fins Up. Hunker Down.
Help the Dawgs take on the Rebels.

Promo Marks

These promotional marks will serve as the primary visual identifiers for Beat Week. The mark may not replace an official University of Georgia logo to ensure brand equity. Consistent presentation is vital in strengthening the brand’s recognizability and impact. Any modification to the marks is therefore prohibited.

Download the Marks

DIGITAL GRAPHICS

We will provide several digital graphics you can use to help promote Beat Week. In some instances, messaging should be further customized to your school/college/chapter. Please include the Beat Week link in all social media posts.

For any questions, please reach out to Ashley Crain in Annual Giving.

Social Media Graphics

Campus Event Schedule

Beat Week events can be found on the UGA Master Calendar. Planning your own Beat Week event? Let us know and we’ll add you to the lineup and help promote your offering.