Football Preseason Campaign Marketing Toolkit

At a Glance

What: 2025 Preseason Football Solicitation (UGA Bag Tags)

Timeline: July 5 – September 1

What counts: Any academic gift of $5 or more will receive a limited-edition bag tag.

Questions? Email Clarissa Hobbs in Annual Giving

Overview

Calling all Dawgs to board the hype plane this summer! Donors of $5 or more to any fund on campus will secure a limited-edition UGA Bag Tag as a thank you. Gifts can be directed to any school, college, department, cause, program or area of greatest need.

This toolkit provides language, graphics, and other marketing resources to help Bulldogs everywhere secure their luggage tag before football season takes off this fall.

How you can help

Use the provided marketing assets to promote this fundraising campaign on your school/college/unit and personal accounts.
Share content from the Alumni Association’s social media handles (@UGAalumni).
Include a note about the UGA Bag Tag campaign in your newsletters/listservs from now until Sept. 1.
Spread the word through personal networking.
Make your own gift and challenge your friends/family to give!
BE CREATIVE AND HAVE FUN!
Annual Giving has luggage tags if you’d like to borrow one to help capture fun photography this summer!

Headlines + Power Phrases

Wheels Up. Hunker Down.
Support Students. Snag a Bulldog Bag Tag.
Travel with Bulldog Style.
Now Boarding: Bulldog Nation.
Last Call for Bulldog Bag Tags!

DIGITAL GRAPHICS

Here are several digital graphics you can use to help promote the football preseason campaign. Please link to the giving page in social posts and don’t forget to tag @ugaalumni!

For any marketing questions, reach out to Elizabeth Elmore in DARCOMM.

Social Media Graphics (Story Posts) Social Media Graphics (Feed Posts) General Digital Ad 1 (1100x300) General Digital Ad 2 (600x300) General Digital Ad 3 (600x300) Luggage Tag PNGs

Social Copy

Get ready for Saturdays in Athens with a one-of-a-kind bag tag to show off your Bulldog pride. Get yours by making a gift to the UGA cause you are most passionate about today! give.uga.edu/bagtag
Get your travel gear Bulldog-ready! With a gift of $5 or more, you’ll receive a limited-edition UGA bag tag. give.uga.edu/bagtag
The Dawg days are here and it’s time to show your love with a gift to UGA! In return, we’ll send you a limited-edition bag tag. Make your gift at give.uga.edu/bagtag.
Add to your travel checklist: a limited-edition UGA bag tag. Every Bulldog traveler will have one and time is running out to make your gift! give.uga.edu/bagtag
You can’t spell “luggage” without “UGA” … well, kind of. Get your Bulldog bag tag when you make a gift today! give.uga.edu/bagtag
The countdown is on … not just for football season, but also for your chance to receive a one-of-a-king Bulldog bag tag! Make your gift now before time is up: give.uga.edu/bagtag