At a Glance
What: 2026 Preseason Football Solicitation (UGA Keychains)
Timeline: July 5 – September 1
What counts: Any academic gift of $5 or more will receive a limited-edition Go Dawgs® keychain.
How: Donate at give.uga.edu/godawgs-keychain
Questions? Email Clarissa Hobbs in Annual Giving
Overview
Calling all Dawgs to show your Bulldog spirit this summer! When you give a gift of $5 or more to any fund on campus you will receive a limited-edition Go Dawgs® keychain as a thank-you gift. Gifts can be directed to any school, college, department, cause, program or area of greatest need.
This toolkit provides language, graphics, and other marketing resources to help Bulldogs everywhere claim their Go Dawgs® keychain before football season kicks off this fall.
How you can help
- Use the provided marketing assets to promote this fundraising campaign on your school/college/unit and personal accounts.
- Share content from the Alumni Association’s social media handles (@UGAalumni).
- Include a note about the Go Dawgs® keychain campaign in your newsletters/listservs from now until Sept. 6.
- Spread the word through personal networking.
- Make your own gift and challenge your friends/family to give!
- BE CREATIVE AND HAVE FUN!
- Annual Giving will have keychains readily available if you’d like to borrow one to help capture fun photography this summer! Contact Clarissa Hobbs for more details.
Headlines + Power Phrases
- Keepin’ it Key-sy with Bulldog Nation
- Lock In Bulldog Nation
- Unlock Your Bulldog Spirit
- Open Doors for UGA Students
- Add Some Bulldog Bling to Your Keyring
DIGITAL GRAPHICS
Here are several digital graphics you can use to help promote the football preseason campaign. Please link to the giving page in social posts and don’t forget to tag @ugaalumni!
For any questions, reach out to Clarissa Hobbs.
Social Copy
- Get ready for Saturdays in Athens with a one-of-a-kind Go Dawgs® keychain to show off your Bulldog pride. Get yours by making a gift to the UGA cause you are most passionate about today!
- Get ready to get on the road with some serious new swag on your keyring! With a gift of $5 or more, you’ll receive a limited-edition Go Dawgs® keychain.
- The Dawg days are here again and it’s time to show your love with a gift to UGA! In return, we’ll send you a limited-edition keychain. Make your gift at give.uga.edu/godawgs-keychain
- Keep track of your keys with a limited-edition Go Dawgs® Keychain. All the coolest Bulldogs on the tailgate trail will have one and time is running out to make your gift!
- You can make a difference and open doors for UGA students, faculty and programs they never would have dreamed possible and enhance the UGA student experience. Get your Go Dawgs® Keychain when you make a gift today!
- The countdown is on… not just for football season, but also for your chance to receive a one-of-a-kind Go Dawgs® keychain! Make your gift now before time is up!
Email Schedule
Here is the football preseason campaign email plan:
Sunday, July 5: Launch Email
Friday, July 17: Email #2
Wednesday, July 22: Bulldog Bulletin
Monday, August 10: Email #3
Monday, August 17: Bulldog Bulletin
Wednesday, September 2: Final Email
