At a Glance
Find a game-watching party near you at alumni.uga.edu/gamewatching.
When: All football season long
Why: Bringing alumni, family and friends together to cheer on the Bulldogs!
Who: All Dawgs — alumni, family and friends
Questions? Email ude.agu@sretpahcinmula.
Overview
Each week, Bulldogs across the world bring that Saturday-in-Athens feeling to their city as they gather at alumni chapter game-watching parties to cheer on the Dawgs! Help us spread the word in your channels using the messaging and digital graphics below.
For the full list of game-watching parties, visit alumni.uga.edu/gamewatching.
How you can help
- Use the provided marketing toolkit to help promote game-watching parties on your school/college/unit social media accounts.
- Share content from @UGAAlumni on social media.
- Include a note about game-watching parties in your alumni newsletters/listservs.
DIGITAL GRAPHICS
We’ve provided several digital graphics and a social media marketing plan you can use to help promote this campaign. Below are the three groups of graphics provided:
- General promotion graphics to promote your chapter’s game-watching party.
- Template graphics for you to customize when creating content. We’ve also linked a Canva how-to for you below to reference when creating your graphics.
Please include alumni.uga.edu/gamewatching in all social media posts!
For any marketing questions, email ude.agu@sretpahcinmula.
Messaging
We’ve provided a few social copy options below for you to use when promoting your chapter’s game-watching parties. Feel free to use them as-is, or customize them to fit your chapter’s needs! And don’t forget to include a link to your chapter’s calendar event. The full list of game-watching parties can be found on alumni.uga.edu/gamewatching.
Headlines
Find your local game-watching party!
Watch games with your fellow Dawgs!
Games are better together!
Social Copy
- Find your local game-watching party and hang out with your fellow Dawgs!
- Dawg days are here again. Find a game-watching party close to you and rally behind the red and black with your fellow Bulldogs!
- There’s nothing like Sanford on a Saturday. Well, except maybe watching the game with fellow Dawgs! Find your local game-watching party and cheer on the Bulldogs to victory!
Email Schedule
The centralized [campaign name] email plan is organized by date, time, messaging, signatory and SWAG components.
This email plan is still evolving, so please check back for updates.
Photography – COMING SOON!
We’ve gathered several photographs of past game-watching parties for you to use in creating your own content.
Videos
We’ve provided videos to help promote [campaign name]. Help spread the hype on your channels as well.
Personality Traits
Defining our brand personality creates tangible attributes as well as a starting point for how we write, speak, respond and communicate on behalf of the university. The following personality traits will drive the voice for all University of Georgia communications.
COMMITTED
We are deeply invested, and our conviction–to our students, our state and our world–is unwavering.
FOCUSED
We are intentional and doggedly determined, guided by a love of learning and clarity of purpose.
AMBITIOUS
We are curious and innovative, tenaciously searching for better answers and more impactful solutions.
NURTURING
We are a loyal, inclusive and a bonded family committed to respect for each other and our world.
SPIRITED
We are hopeful and enthusiastic about the opportunity to help make a better future possible.
ENDURING
We demonstrate integrity and excellence in everything, committed to creating a lasting impact through time-honored tradition.
Color Palette
Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Georgia brand. Beyond our logo, color is the most recognizable aspect of our brand identity. The elements of our palette have been given names that reflect their inspiration.
Primary Colors
Bulldog Red
C3 M100 Y70 K12
R186 G12 B47
#BA0C2F
Pantone: 200
Arch Black
C0 M0 Y0 K100
R0 G0 B0
#000000
Pantone: Black
Chapel White
C0 M0 Y0 K0
R255 G255 B255
#FFFFF
Pantone: White
Vibrant Colors
Glory Glory
C0 M93 Y79 K0
R228 G0 B43
#E4002B
Pantone 185
Lake Herrick
C97 M0 Y30 K0
R0 G163 B173
#00A3AD
Pantone 7467
Rich Colors
Hedges
C35 M12 Y100 K0
R180 G189 B0
#B4BD00
Pantone 390
Olympic
C100 M12 Y21 K44
R0 G78 B96
#004E60
Pantone 315
Dark Colors
Sanford
C20 M25 Y30 K59
R85 G79 B71
#554F47
Pantone 404
Herty Field
C3 M100 Y70 K12
R186 G12 B47
#BA0C2F
Pantone 450
Athens
C44 M74 Y21 K58
R102 G67 B90
#66435A
Pantone 5195
Neutral Colors
Stegeman
C19 M12 Y13 K34
R158 G162 B162
#9EA2A2
Pantone 422
Creamery
C3 M4 Y14 K8
R214 G210 B196
#D6D2C4
Pantone 7527
Odyssey
C22 M6 Y0 K0
R200 G216 B235
#C8D8EB
Pantone 657
Typography
When it is used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we communicate. Georgia’s typography communicates clearly and cleanly, and is flexible for a wide range of situations.
Primary Sans-Serif
Oswald is our primary sans-serif family and works best for headlines, subheads, and infographics.
Styles
Primary Serif
For more sophisticated situations, Merriweather, our serif font family, is available. It works best for headlines and body copy.
Styles
Secondary Sans-Serif
Merriweather Sans, our secondary sans-serif, performs well at small sizes and in longer-form text
Styles
Secondary Sans-Serif
Georgia, our secondary serif, is an excellent font for body copy, documents, and dense text blocks.
Styles
