Senior Signature Toolkit

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Marketing Toolkit

At a Glance

What: Senior Signature, UGA’s campus-wide senior class fundraising campaign

Who: Any student—undergraduate or graduate—who will graduate anytime in calendar year 2025

Deadline: Sunday, March 31, 2025

What counts: Any academic gift over $30; the student may direct $20 of their gift to any fund on campus and the remaining $10 supports the Class Gift initiative

Why: Leave a mark on UGA by paying it forward for future UGA students

Goal: 3,250 student donors (track our status)

How: Give at gail.uga.edu/senior-signature

Details: Learn more at alumni.uga.edu/seniorsignature

Overview

The first Senior Signature plaque was hung in 1991 with just a few hundred signatures. Today, thousands of graduating students make a difference by donating a minimum of $30 to the university. This gift includes a chance for students to designate a portion of the gift to any school, college, department, program, or scholarship that has enhanced their UGA experience.

This toolkit provides language, graphics, and other marketing resources to help the UGA community promote Senior Signature.

How you can help

Remind 2025 graduates about the March 31 deadline.
Educate graduate students that they also are encouraged to participate!
Use the provided marketing tools to promote Senior Signature on your school/college/unit and personal webpages, digital screens, billboards, and social channels.
Share content posted to the Student Alumni Council Instagram account.
Include a note about Senior Signature in student-facing newsletters/listservs.
Spread the word at student events and through personal interactions with seniors.

Messaging

Our message includes so much more than what we say; it is also how we say it. Through the words we choose and how we choose to employ them, we can maintain a consistent voice and contextually relevant tone to craft a story that feels personal and real.

Power Phrases

Make Your Mark

Leave Your Legacy

Pay it Forward, Seniors

Leave it Better Than We Found It

Social Post Copy

OPTION 1: Class of 2025, it’s your time! The deadline to donate to Senior Signature is March 31. All undergraduate and graduate students who earn degrees May-December 2025 are encouraged to participate. More at alumni.uga.edu/seniorsignature.

OPTION 2: Generations of Bulldogs brought us to today—now it’s our turn, Class of 2025, to do our part to enhance the UGA experience for our peers and future Bulldogs. Donate to Senior Signature before March 31. Details at alumni.uga.edu/seniorsignature.

OPTION 3: Time is running out, Seniors! The Senior Signature deadline is March 31 for any student earning a degree in May-December 2025. As a thank you, your name will be included on the class plaque in Tate Plaza. More at alumni.uga.edu/seniorsignature.

OPTION 4: Class of 2025, make your donation to Senior Signature by March 31 and your name will be included on the class plaque in Tate Plaza! Learn more at alumni.uga.edu/seniorsignature.

OPTION 5: Are you earning a degree in May-December 2025? Make your Senior Signature donation by March 31 and your name will be included on the class plaque in Tate Plaza. Learn more at alumni.uga.edu/seniorsignature.

OPTION 6: It’s almost time to say goodbye, Seniors. Leave your legacy for the next generations of Bulldogs by making your Senior Signature donation by March 31! Learn more at alumni.uga.edu/seniorsignature.

OPTION 7: As you look toward your future, consider making your mark at UGA for generations of Bulldogs after you. Make your Senior Signature donation by March 31. Learn more at alumni.uga.edu/seniorsignature.

Promo Mark

The promotional mark will serve as the primary visual identifier for Senior Signature. The mark may not replace an official University of Georgia logo to ensure brand equity. Consistent presentation is vital in strengthening the brand’s recognizability and impact. Any modification to the mark is therefore prohibited.

Download the Mark

Typography

When it is used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we communicate. Georgia’s typography communicates clearly and cleanly, and is flexible for a wide range of situations.

Primary Sans-Serif

Oswald is our primary sans-serif family and works best for headlines, subheads, and infographics.

Styles

Primary Serif

For more sophisticated situations, Merriweather, our serif font family, is available. It works best for headlines and body copy.

Styles

Secondary Sans-Serif

Merriweather Sans, our secondary sans-serif, performs well at small sizes and in longer-form text

Styles

Secondary Sans-Serif

Georgia, our secondary serif, is an excellent font for body copy, documents, and dense text blocks.

Styles

Color Palette

Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Georgia brand. Beyond our logo, color is the most recognizable aspect of our brand identity. The elements of our palette have been given names that reflect their inspiration.

Primary Colors

Bulldog Red

C3 M100 Y70 K12
R186 G12 B47
#BA0C2F
Pantone: 200

Arch Black

C0 M0 Y0 K100
R0 G0 B0
#000000
Pantone: Black

Chapel White

C0 M0 Y0 K0
R255 G255 B255
#FFFFF
Pantone: White

Vibrant Colors

Glory Glory

C0 M93 Y79 K0
R228 G0 B43
#E4002B
Pantone 185

Lake Herrick

C97 M0 Y30 K0
R0 G163 B173
#00A3AD
Pantone 7467

Rich Colors

Hedges

C35 M12 Y100 K0
R180 G189 B0
#B4BD00
Pantone 390

Olympic

C100 M12 Y21 K44
R0 G78 B96
#004E60
Pantone 315

Dark Colors

Sanford

C20 M25 Y30 K59
R85 G79 B71
#554F47
Pantone 404

Herty Field

C3 M100 Y70 K12
R186 G12 B47
#BA0C2F
Pantone 450

Athens

C44 M74 Y21 K58
R102 G67 B90
#66435A
Pantone 5195

Neutral Colors

Stegeman

C19 M12 Y13 K34
R158 G162 B162
#9EA2A2
Pantone 422

Creamery

C3 M4 Y14 K8
R214 G210 B196
#D6D2C4
Pantone 7527

Odyssey

C22 M6 Y0 K0
R200 G216 B235
#C8D8EB
Pantone 657

Digital Graphics

We’ve provided several digital graphics and a social media marketing plan you can use to help promote Senior Signature. In some instances, messaging can be further customized to your school, college or unit. Please include gail.uga.edu/senior-signature in all social media posts.

Download Social Graphics (for students) Download Social Graphics (for parents) Download Class of ’25 Plaque Illustration

Other Assets

The following materials can be downloaded to help spread the word about Senior Signature.

Download Printable Flier Digital Screens

To customize an email to your school or college’s graduating students, open BEE (email editor) and change the “Load from GAIL emails” to “Load from Templates.” The email template is labeled “AA – Senior Signature – SCUD Email Template – FY24” under the AA Templates area. Please be sure to:

Review every section to ensure everything is updated
TEST your email(s) before they are sent
Ensure you are not sending an email on or just before/after another email (see the full email marketing plan below).
Questions? Email Terrance Smith.

Email + Texting Schedule

Coming soon!

Below is the central DAR email marketing plan. Please email Haley Arner or Terrance Smith with questions.

~~September 25, 2024~~

~~Audience: Undergraduate + graduate students graduating in 2025~~
~~Note: Included as a part of the 2024 Beat Week campaign~~

December 12, 2024

Audience: Undergraduate + graduate students graduating in 2025

**December 16 – Note: a text message to graduating students will be sent this day.

January 30, 2025

Audience: Undergraduate + graduate students graduating in 2025; parents of graduating undergraduate students
Note: 100 Day to Graduation celebration email

February 10-21, 2025

Schools, colleges and units are invited to send emails to their graduating students promoting Senior Signature. Please be sure to add your email to the GAIL Planning Calendar.

February 26, 2025