UMP Marketing Toolkit

UGA MENTOR PROGRAM MARKETING TOOLKIT

At a Glance

What: UGA Mentor Program

Audiences: Mentors — UGA alumni, faculty and staff and mentees — UGA students (undergraduate, graduate and professional school students)

Why: UGA aims to connect students with mentors, expanding students’ personal and professional network and engaging alumni, faculty and staff

Key Messaging: Connecting the Bulldog family. That’s our commitment.

Priority: Engagement: creating meaningful connections and experiences for UGA students, alumni, faculty, staff and friends

Overview

Beginning in 2019, the UGA Career Center launched the UGA Mentor Program for the student body and UGA alumni. In 2021, the program expanded to welcome UGA faculty and staff as mentors. Today, the program connects the Bulldog family by:

Providing students access to a robust pool of mentors.
Expanding students’ personal and professional networks.
Engaging alumni, faculty and staff.

The UGA Mentor Program helps facilitate mentoring relationships and supports the bonds created with events and programs throughout the year. To learn more, visit mentor.uga.edu.

How you can help

Use the materials in this toolkit to help promote the UGA Mentor Program on your school/college/unit and/or personal accounts.
Share content from UGA Mentor Program socials (@ugamentorprogram on Instagram and UGA Mentor Program on LinkedIn) as well as UGA Career Center and UGA Alumni Association social media handles.
Include messaging, videos and/or graphics in your alumni newsletters/listservs if you have emails going out.
Spread the word at virtual events and through personal networking.
Use the GAIL How-To document to identify mentors in your school, college or unit.

Messaging

Our message includes so much more than what we say — it’s also how we say it. Through the words we choose and how we choose to employ them, we can maintain a consistent voice and contextually relevant tone to craft a story that feels personal and real.

Goals

Goal 1: To connect students to mentors.

Goal 2: To expand students’ personal and professional networks.

Goal 3: To engage alumni, faculty and staff.

Copy Examples

“______. That’s our commitment”

Mentee & Mentor

Connecting the Bulldog family. That’s our commitment.
Uncovering potential. That’s our commitment.

Mentor

Guiding a generation of leaders. That’s our commitment.
Equipping students. That’s our commitment.
Investing in the next generation. That’s our commitment.

“The moment when _____.”

Mentee

The moment when the future becomes clear.
The moment when you realize someone is in your corner.
The moment when you’ve got more than your resume.
The moment when your options multiply.

Mentor

The moment when you help them see the future.
The moment when you see the dots connect.
The moment when you see dreams spark.
The moment when you see yourself in them.

“Inspire those who will ______.”

Inspire those who will shape policy.
Inspire those who will innovate your industry.
Inspire those who will make history.
Inspire those who will influence our future.
Inspire those who will change their communities.

Tone / Style / Personality

TONE

Confident

Inspiring

Ambitious

Empowered

STYLE

Personable

Approachable

Energized

PERSONALITY

Ambitious
(Mentee Audience) —We are curious and innovative, tenaciously searching for better
answers and more impactful solutions.

Nurturing
(Mentor Audience) — We are personable, supported and invested in others, as well as
easygoing, kind and respectful of others.

Committed
(All Audiences) — We are deeply invested and our conviction—to our students, our state and our world—is unwavering.

Spirited
(All Audiences) — We are hopeful and enthusiastic about the opportunity to help make a better future possible.

Who We Are

UGA MENTOR PROGRAM LOGO

The program logo serves as the primary visual identifier for the UGA Mentor Program. Banner, formal and horizontal versions of the logo are provided to allow flexibility.

PNG Logo Files AI Logo Files

Typography

The UGA Mentor Program’s typography communicates clearly and cleanly, and the consistent use of these two fonts further strengthens the brand.

Primary Sans-Serif

Oswald is our primary sans-serif family and works best for headlines, pull quotes, and callouts.

Styles

Secondary Serif

For more sophisticated situations, Merriweather, our serif font family, is available. It works best for headlines and body copy.

Styles

Color Palette

Using color appropriately is one of the easiest ways to make sure UGA Mentor Program materials reflect a cohesive look for the program.

Primary Colors

Bulldog Red

C3 M100 Y70 K12
R186 G12 B47
#BA0C2F
Pantone: 200

Arch Black

C0 M0 Y0 K100
R0 G0 B0
#000000
Pantone: Black

Chapel Bell White

C0 M0 Y0 K0
R255 G255 B255
#FFFFF
Pantone: White

Vibrant Colors

Glory Glory

C0 M93 Y79 K0
R228 G0 B43
#E4002B
Pantone 185

Olympic

C100 M12 Y21 K44
R0 G78 B96
#004E60
Pantone 315

Lake Herrick

C97 M0 Y30 K0
R0 G163 B173
#00A3AD
Pantone 7467

Athens

C44 M74 Y21 K58
R102 G67 B90
#66435A
Pantone 5195

Photography

We’ve gathered photography approved for use in creating your own UGA Mentor Program Content.

Approved Photography

Prepared Materials

Feel free to use these materials to promote the UGA Mentor Program to your audiences. You may also find them useful inspiration for the creation of your own customized materials.

Digital Materials

Social Media Graphics

General Program Promotion

For Participant Use