Personalizing BEE Emails Using Informal Salutations

by Leslie West

Get the most out of your BEE merge tags by choosing to use either a constituent’s formal or informal salutation in your email greeting.

A merge tag is a field you can incorporate into your BEE email template to populate specific information from a constituent’s record. For example, you can place a merge tag in your email template so that the greeting includes the recipient’s name rather than a generic “Hello!”