NACE Award Prescott DAR
by Bailey Carreker

The University of Georgia Career Center was recognized by the National Association of Colleges and Employers (NACE) for its technological achievement for excellence in best practices using technology and/or social media outlets.

NACE represents over 9,100 four-year and two-year college career services and 3,000 human resource professionals at a national level. NACE awarded Whitney Prescott, associate director of external engagement and communications at the UGA Career Center, for its Instagram account based on program needs, relevance and creativity, among others. The Career Center has grown its Instagram followers from 297 to over 11,000 in just three years—the most of any college career center in the country.

“Whitney has done an incredible job connecting with students by producing innovative, captivating and useful content,” said Scott Williams, executive director of the UGA Career Center.

The UGA Career Center creates a two-way communication channel capable of increasing engagement among students, alumni and employers. Its massive 2,365% increase in Instagram followers can be attributed to effective calls-to-action like attending a career fair, story takeovers by employers to give behind-the-scenes look at companies and giveaways for students responding to requests.

“From an employee engagement perspective, the Instagram takeover was a huge hit,” said Kirby Miles, campus lead for talent acquisition for Newell Brands. “Not only did we have great exposure to current students, we were also able to reach future UGA students and even alumni, creating great brand awareness and a potential pipeline of talent to come.”

You can follow along as the Career Center continues to generate award-winning content on Instagram @UGACareerCenter.