Close up of multiple people's hands at a design table
by Jessica DeAngelis

How to Provide Design Direction

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So, you’re kicking off a new project and want to help your designer get onboard with your vision. The discussion during the marketing kickoff meeting along with direction written up in the project plan will help guide our creative decisions,…
View of UGA campus at sunset
by Cherie Carlson Duggan

Principal Gifts at UGA

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Are “principal gifts” the same thing as “major gifts” ... only bigger? Sort of. But they are also different and often share some common characteristics. I recently looked at all donors who had made gifts of $5M+ to UGA since FY13.…
Hand cradling representations of emails
by Zach Armstrong

The Rules of Email

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In 2019, I wrote about productivity tools like to-do lists, time blocking, and the action/question rule. One item was “be awesome at email” and linked to a list from Google executive Eric Schmidt who had nine principles to follow for better…
Two people at table, one asking a question and one responding
by Kathryn Kay

Behavioral Based Interviewing:

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“Tell us about a time when...” If you have ever participated in the DAR hiring process, chances are you have asked a candidate to “tell me about a time when…”. Have you ever wondered why? This is an example of behavioral based interviewing,…
Abstract depiction of web accessibility
by May Hitchings

The Accessibiliblog: Ensuring Web Accessibility

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So, there I was, in the middle of my daily 4-hour commute, fruitlessly attempting to shield my laptop from the glare of the harsh florescent lighting, struggling to decipher auto-generated captions on an instructional video about basic web accessibility…
Set up for a planning session
by Elizabeth Elmore

Kickin’ It (Off): DARCOMM-Style

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Twice a year, DARCOMM spends a significant amount of time planning for the next six months of marketing and communications needs across the division. At the conclusion of that planning period, a series of project lists are finalized that outline…
Between the Pages Mailer
by Sarah Sonenberg

The Between the Pages Engagement Story

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Our Between the Pages events have been successful (check out the stats below for yourself!) and we’re going to steward registrants with a special direct mail piece this summer. Read on to learn why and how the Alumni team and DARCOMM partnered…
Image of Book with Between the Pages mark
by Sarah Sonenberg

The Delia Effect

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When you have the opportunity to host a big-name guest speaker, be sure to stop at the outset of your event planning to determine your goals. At the end of the event, be sure to measure your success to determine if anything should change in…
Image of woman at laptop
by Kalah Mingo

Tips to Up Your Email Design Game

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You open them every day. The digital communication we all know and love (for the most part)—email. Email is a mainstay in today’s digital marketing and communications. The average office worker receives 121 emails daily. That means any email…
desktop
by Elizabeth Elmore

Office Tips as Teleworking Decreases

Here are a few DARCOMM recommendations to consider ahead of your transition back to an in-office schedule.