SEO
by May Hitchings

Seize Every Opportunity: The SEO Blog

SEO, or Search Engine Optimization, is the process of improving the quality and quantity of website traffic from search engines. Google’s algorithms are largely what determine SEO best practices, as they receive close to 90% of all searches…
hand typing on a laptop keyboard
by Ashley Crain

From Blah to Blog

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At some point in our careers, we’ve all faced the dreaded, but unavoidable, writer’s block. Whether it’s drafting an email, creating copy for a direct mail piece or, in my case, writing my first DAR blog, there comes a time within the…
Painting Football Endzone
by Tyler Daniels

Defining the Win for DAR

As we anticipate the season’s first kickoff in Sanford Stadium, Athens is humming with preparation. An important part of this work includes painting Dooley Field with the familiar Super G as well as the yard lines, hash marks and end zones.…
I'll GIF It My Best Shot
by Edwin Hammond

I'll GIF It My Best Shot

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Nothing quite brings me as much joy as finding the perfect GIF (pronounced with a hard G, not like a brand of peanut butter). Countless moments from movies and tv shows have been turned into legendary GIFs that are always available should you…
Follow UGA Alumni TikTok
by Buck Sharp

TikTok – A new way to reach Bulldogs

If you use social media on a regular basis, you’ve probably noticed video content from TikTok showing up in your timeline or feed on Instagram, Facebook, or Twitter. It’s likely the videos are humorous in nature and involve transitions,…
Close up of multiple people's hands at a design table
by Jessica DeAngelis

How to Provide Design Direction

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So, you’re kicking off a new project and want to help your designer get onboard with your vision. The discussion during the marketing kickoff meeting along with direction written up in the project plan will help guide our creative decisions,…
Hand cradling representations of emails
by Zach Armstrong

The Rules of Email

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In 2019, I wrote about productivity tools like to-do lists, time blocking, and the action/question rule. One item was “be awesome at email” and linked to a list from Google executive Eric Schmidt who had nine principles to follow for better…
Abstract depiction of web accessibility
by May Hitchings

The Accessibiliblog: Ensuring Web Accessibility

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So, there I was, in the middle of my daily 4-hour commute, fruitlessly attempting to shield my laptop from the glare of the harsh florescent lighting, struggling to decipher auto-generated captions on an instructional video about basic web accessibility…
Set up for a planning session
by Elizabeth Elmore

Kickin’ It (Off): DARCOMM-Style

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Twice a year, DARCOMM spends a significant amount of time planning for the next six months of marketing and communications needs across the division. At the conclusion of that planning period, a series of project lists are finalized that outline…
by Clarke Schwabe

3 calendars in one? A new, easier way to submit events is here

Soon, you will be able submit events in one place using one method, and they can show up on the DAR, Alumni or Master Calendars!