Texting is intended to supplement communications strategies to increase University of Georgia fundraising participation and engagement. The purpose of text messaging is to relay information about UGA-organized events, programs, fundraising and other efforts in a concise personal message.
When considering texting within an overall communication strategy, here are some best practices.
- Use text messages as a follow-up to advanced communications explaining the solicitation, event, survey, etc., such as an email, invitation, letter or paper notice, etc.
- Evaluate if the potential texting project meets the goal of increasing participation and engagement.
- Identify the sender within the text message to establish that it is from a human instead of a bot.
- Address the recipient directly to show the message is intended specifically for that person.
- Keep the message as concise as possible, while still maintaining a conversational tone.
- Have a goal and focus for the message to avoid it being perceived as spam.
- Ask a question to prompt action—gift, registration, survey, etc.
- Be ready to respond. Delays damage credibility. Send responses promptly.
- Use analytics to evaluate the effectiveness of each project related to response rate, response types, opt outs and conversations.
WHERE CAN I LEARN MORE?
Contact UGA’s Engagement Center via phone at 706.542.8528.